Getting Ready for Summer with Frosted Matt

The longer daylight hours of summer can be harsh on embroidery that's exposed - unless you're running Madeira's Frosted Matt!

If you didn't already know about our Frosted Matt 40 weight thread, it's the only truly matte finish polyester embroidery thread on the market. It contains a ceramic ingredient that provides extreme color fastness, making it extremely resistant to fading from sunlight.

Embroidery design byAytül Küçük, Turkey

Its matte finish gives embroidery enhanced clarity, making it great for fine lettering and details. Also works well with shading and tone on tone affects. Being a polyester thread, it can withstand commercial laundering.

Frosted Matt is a general use 40 weight thread and runs similar to our other 40 weight threads, however you should keep in mind the following:

• Frosted Matt is a #40 weight thread, but slightly thinner than a normal #40 weight so it is recommended when filling in large areas that you adjust the density.
• For best results digitizing for Frosted Matt, set the punch parameter to 3.5 or .35 to maximum 4.0 or .40 stitch density.
• A #65/9 or #75/11 needle is recommended.

To learn more about Frosted Matt, please check out our latest video.




So, stand out from the crowd with this unique embroidery thread and to the summer sun, we say Bring It!

Thread Can...Help

Madeira is proud and excited to introduce our NEW Thread can...help campaign! Throughout the first months of 2012, Madeira USA is contributing a portion of the sale of each Madeira Thread Can filled with 6 cones of Classic Rayon #40 or 100% polyester Polyneon #40 to Paws With A Cause®!

Paws With A Cause® is a national, not-for-profit organization that was founded in Michigan in 1979. The agency is dedicated to serving people with disabilities by training and placing Assistance Dogs, which include: service dogs for people with physical disabilities, hearing dogs for people who are hard of hearing or deaf, seizure response dogs for people with seizure disorders and service dogs for children with autism, for families living with autism. To learn more about the organization and to purchase a filled thread can, visit http://www.madeiramart.com/thread-can-help

How to Appliqué - Getting Creative with Appliqué

Looking to add another creative touch to your embroidery projects? How about trying your hand at appliqué?

Click on the image above to view a larger image

Appliqué is a technique in which pieces of fabric, embroidery, or other materials are sewn onto another piece of fabric to create designs, patterns or pictures. Appliqués personalize your embroidery with your favorite fabrics, prints, and patterns and offer an unlimited number of looks and textures on an embroidery design while reducing the stitch count.

Insider Tip: All appliqués must be backed with a Heat Seal or Fusible backing. This forms a bond between the base fabric and the appliqué to keep the two fabrics from shrinking and causing the design to pucker.

For a tutorial on how to appliqué, click here for a PDF of our T.H. Read Instructional sheet. To view other helpful hint/tutorials, please visit our T.H. Read page under the Resource Library tab on madeirausa.com

Calling All Fashion Mavens! Are You On Trend?

Keeping on top of the latest trends is no easy task! Madeira's here to help with our Trendspotting page. We've created a page on our madeiramart.com site highlighting the upcoming trends in fashion for all our fashion savvy customers. Visit our Trendspotting page often for Thread Kits that will keep you on top of fashion trends and able to offer colors and special looks that will set you apart from the competition!

What's the big trend for Fall?

Pictures from left to right provided by: nanysklozet.blogspot.com, allthingssoleful.wordpress.com,thefreshfuture.com, asmoodboard.blogspot.com

Piet Mondrian

It may have started with Mondrian… 
But was picked up by Marc Jacobs…
And Gucci and Valentino and Jil Sander and…






 Color Blocking, or, the use of large blocks of big, bold color, often coming from opposite sides of the color wheel, is the trend into early Fall, with some fashion experts predicting it will run through the rest of 2011.


Strong, vibrant color is the way to go, and we’ve teamed up some strong contenders for you, in lustrous Classic Rayon #40. Our two “Color Blox” kits let you go either way:

For a conservative, harmonious approach to color blocking,

• Combine colors from the same family– bright pinks with vivid fuchsias; turquoise with royal blue
• Keep warmer tones like orange and red together 

Or you can be more daring and try the opposite approach:

• Use regal purples with contrasting, fiery oranges
• Try lime green with melon or rosebud pink

 
Prefer a matte look to your color blocking? We've also created a Color Blox kit with our Frosted Matt just for you! For additional information and to order, visit madeiramart.com.





Think Color! Color! Color! Be Bold!
 Viva La Vivid Colors!

Customer Appreciation Program (CAP)

Often times, it's the really big companies that reap the benefits and savings due to volume. At Madeira USA, we appreciate all businesses, whether you're a single head company or 500+ head company. Which is why we were the first in our industry to implement a customer appreciation program (CAP) specifically geared to those of you who may not already receive discounts. Just because you're not a huge company doesn't mean you shouldn't be entitled to also cashing in on some savings too!

Weour customers. So, what is our Customer Appreciation Program? Madeira's Customer Appreciation Program (CAP) is our loyalty program - where the more you spend the more you earn in savings.  Goals are individualized and based on what you have spent in the past. You can learn your individual goal - and how many reward dollars you are entitled to once you reach your goal in sales dollars - by calling 800 225-3001 or by visiting madeirausa.com.

New for 2011, we've revamped our CAP program by adding additional program levels to meet various customer needs. To find out more, click here.