Thursday, February 19, 2015

Madeira Introduces Cotton/Acrylic Blend BurmilanaCo Embroidery Thread to the Market





Madeira Introduces Cotton/Acrylic Blend BurmilanaCo Embroidery Thread to the Market




So what’s new? A new thread product added by Madeira, to the most diverse product line in the Decorated Apparel industry (in the interest of full disclosure, I work for Madeira USA on the days I’m not watching my wife shovel the snow off of our sidewalk).

AND NOW…introducing… BurmilanaCo! Ta Dah!

Many of you will remember when Madeira introduced Burmilana, the thick, 12 weight wool blend thread with a terrific mix of fall and winter colors resulting in a distinct embroidery look. (As a matter of fact, a popular mall store wrote their name on sweatshirts with the wooly Burmilana and sold a bazillion shirts). The thickness of Burmilana allows for the creation of crazy beautiful designs with around half as many stitches as with regular 40 weight thread, resulting in an appealing three dimensional look.

BurmilanaCo is also a 12 weight blend, but in a cotton-acrylic version. The BurmilanaCo colors are fresh, bright and cheerful, making it a terrific complement for the Spring/Summer fashions. A much different look, a hand-embroidered effect, more designs with fewer stitches, a voluminous thread like BurmilanaCo can be beautifully combined with other thread types; imagine shiny threads like Classic Rayon, Polyneon, or Metallics combined with the matte aspect of the BurmilanaCo.
And BurmilanaCo is certified Oekotex Standard – Class 1 (baby standard) and is therefore a safe choice for children’s wear.

So, when you place your next order, whether by phone (800-225-3001) or on our website, at www.madeiramart.com, please request a free sample and try it out for yourself.

Tuesday, January 6, 2015

Are you going to ISS Long Beach? Here’s Why You Should!


Three questions I’m often asked are:
1. Which machine should I buy?
2. Which thread should I use?
3. You look great! How much weight have you lost?

The good news I have for you today is that 2/3 of those questions are easily answered at the ISS Long Beach Show this month (and the third is confidential). For those of you who live on the west coast, it’s easy to get to Long Beach; for those of you who live in the Midwest and Northeast – it’s gonna be cold, oh so cold, at home but the temperatures in Long Beach on the weekend of the how are forecast to be in the low 70s.

So you arrive at the show on Friday and visit all the machine people: Brother and Melco, ZSK and Barudan, Texmac (Happy) and Hirsch (Tajima). Just come to the show with some idea of what you need and want, visit all the booths, ask your questions, watch demonstrations and request references (for happy, satisfied machine owners in your neighborhood), make comparisons and possibly a buying decision.

In the afternoon, you can investigate threads: Gunold and Amann, A&E and Wire & Rapos (Elize USA) and Madeira. Visit all the booths; ask for new thread cards and samples and when you visit Madeira (Booth #100 - in the interest of full disclosure, I work for Madeira USA on the days I’m not fishing) ask about the new Classic Rayon colors (42 solid) and the new Polyneon colors (74 solid), as well as some new products to help you be even more successful. Additionally, ask about the show special. Yikes! What deals! Be sure we have your current email address so we can keep you apprised of periodic sales and specials through 2015 and beyond.

On Saturday, check out the other stuff in which you’ll have some interest: bags, apparel, stock designs, sportswear, fleece, caps, T-shirts, towels, workwear, backing and stabilizers (Madeira again).

Then, on Saturday evening, have a good dinner and a walk along the waterfront. On Sunday, have a hearty breakfast or brunch and find a raucous sports bar to watch the two NFL Conference games. My predictions: Panthers vs. Packers at 3:05 PM and then the Patriots vs. Broncos at 6:40 PM.
Then take the early flight home on Monday and embroider!

Tuesday, August 19, 2014

New Polyneon Colors at MadeiraUSA

There are certain maxims that I hold dear:
“You can never have enough good health”

“You can never have enough good friends”

“You can never have enough sunny vacation days”

“You can never have enough chocolate”

“You can never have enough pictures of your grandchildren” 

And finally, “You can never have enough different thread colors in your place of business.”

Yeah, I know you think you have it covered, but how many times have you pointed out your thread display to a customer and showed them a thread card only to have them ask, plaintively, “Is that all? Do you have any other reds or blues?”

At Madeira USA, we’re helping (in the interest of full disclosure, I work for Madeira USA on the days I’m not at the beach) by supplementing our already bountiful Polyester thread offering with 72 new colors (57 fashion shades, 5 fluorescent colors and 10 multi-colors).  

If you haven’t already received the new Polyneon card #100-82, you can order one when you place your next Purchase Order or at either ISS Orlando or ISS Ft. Worth.

If you don’t use Madeira Polyneon, you should call your thread supplier periodically and inquire if they’ve added (or deleted) any colors and request a new thread card. Thread cards should be changed every few years as a matter of course because after years of exposure to sunlight, incandescent and fluorescent light and those new weird-looking corkscrew-shaped bulbs, the thread on the card can fade and may no longer match the thread you receive from your supplier.


So, in summary, if you want some EXCITING NEW COLORS, call Madeira (you know, the guys I work for) or check with your supplier and ask, “What’s new… for Back-to-School, Halloween, Thanksgiving, etc.?”

Wednesday, May 14, 2014

6 Billion Reasons Why You Need to Master Embroidering on Performance Wear!

6 Billion Reasons Why You Need to Master 
Embroidering on Performance Wear!

I suspect that the same embroiderers who avoid using metallics because “it’s too difficult” avoid embroidering on performance wear because that stretchy fabric is allegedly difficult to deal with, as well. Am I right? But, as it is with metallics, once you know how to do it, the struggle is all but eliminated. It’s so important for you to master embroidering on performance wear because of its popularity in the athletic and team sales market, plus work-out apparel including Yoga, dance and ballet, and cheer squad outfits. Six billion dollars’ worth of popularity, when the industry’s value was last calculated!

Here are the four keys to overcoming your fear of performance wear-y J embroidery. Master your choices of the design, the backing, the hooping and the thread selection, and you’ll be golden.

Keep Designs Simple
Inasmuch as performance wear is so stretchy it is prone to major distortion, the greater the number of stitches, the more likely distortion will occur. You may have to gently urge your customer away from the huge 15,000+ stitch design they may love, to a more subtle and lower stitch count logo. You could point out the embroidered logos of some of the major athletic companies like Xersion, Under Armour, Nike, Bamboo and Pizzazz, whose embroidered logos have simple (yet elegant) low stitch counts. Remember to reduce density wherever possible on Performance Wear apparel. Too much density will cause puckering and distortion and lumpy-looking embroidery.
 And please note: In order to prevent that reduced stitch count from adversely affecting your income, suggest using their very large and beloved design on their team jackets, sweat shirts, booster pennants and warm-ups, which you would be happy to do for them.


Go as Light as You Can with Backing
 As you know, a synonym for backing is stabilizer, and no material in the world defies stability, as it pertains to embroidering, like performance wear. Think of wet spaghetti! It’s common for embroiderers (not you, of course) to pile on the backing and overcompensate for the lack of stability of the material; the net result being a blob (not blog) of backing standing out stiffly and probably irritating the wearer. Too much backing, especially the wrong backing, can be worse than not enough.
 I recommend the best stabilizer to use for most performance wear is no-show nylon commonly referred to as Weblon. It usually has a diagonal embossed pattern that makes it more stable and offers the maximum amount of multi-directional stability in a light weight material.  This means it is easier to hoop (but not too tightly), allowing for the good registration and least amount of puckering and looping. This product is great for designs up to about 8,000 stitches; two pieces may be used for larger and denser designs, although if you really need that much stabilizer you may want to get your customer to rethink the design.


No-show Weblon has other advantages: it is very soft, so it feels better against the skin; it weighs little and is all but invisible when viewed from the front.
Another option is pairing Weblon with a light -- 1.0 or 1.5 oz. -- Tear Away.  Adding the Tear Away will provide stability and softness. Make sure you put the Weblon closest to the apparel and the Tear Away behind it. Then just tear away the excess Tear Away (I know it’s childish, but I love saying “tear away the Tear Away”), leaving the soft, invisible Weblon against the body.


Easy Does it When Hooping
When you hoop your performance wear, ensure the fabric is smooth and firm.  It needs to be hooped tight enough to prevent movement, but not so tight that it distorts the fabric. If you hoop it too tightly, the fabric will contract when you take it out of the hoop and your well-embroidered design will be puckered and look crappy (an old embroidery term meaning your customer won’t be coming back). Be sure that the backing covers the hoop completely establishing a nice, firm base that will prevent the embroidery from bouncing during the sewing process. If there are no wrinkles in the hooped fabric and the material isn’t stretched, your hooping is well done. If slippage is a concern, try using an adhesive spray which will hold the garment in place and minimize slippage.

Rayon is My Thread of Choice
When it comes to thread, you can use any good quality rayon, polyester, metallic or specialty thread. Rayon is a softer thread, therefore more conducive to lying down in any direction well. This is necessary when working with such a thin, pliable material such as performance wear. So I recommend rayon as a first choice. And remember the quality part!
Be sure to use a ball point needle, either #70/10 or #75/11, which will cut down on the looping caused by the fabric bouncing. Seriously, it really works.


Practice Makes for No Worries
So, embroidering on Performance Wear isn’t impossible or even difficult; it merely entails some additional thought be put into the process. Following the guidelines above will ensure a “no-worries” experience for embroidering on all sorts of performance apparel. And remember, practice, practice, practice!

Wednesday, March 26, 2014

What Can I Say About Rayon... That Hasn't Been Said Before?


Recently, I was asked to deliver a few words explaining why so many embroiderers prefer Rayon embroidery thread.

I decided the best way to describe Rayon, was in terms of something else. You wanna know about Rayon? I’ll compare it to Polyester! Rayon is warm and elegant; Polyester is bright and brassy. Rayon is Ava Gardner, Ingrid Bergman, and Grace Kelly; Polyester is Rita Hayworth, Lucille Ball, and Marilyn Monroe (if you’re under 40, ask your mother).

Rayon is lustrous, smooth, and soft. Polyester is shiny. Rayon colors are deep and romantic. Polyester colors are shiny and uninhibited. Rayon is colorfast. Polyester is colorfast. Wait! What? You heard me! I said it!

Rayon is colorfast! You can wash it in very hot water up to 203⁰F (hotter than McDonald’s coffee), let it sit in hot water up to 100⁰F and send it to be dry cleaned and the colors will be as vibrant and alive as the day the stitches were put down. The one thing you can’t do is throw bleach into the wash. But why would anyone want to bleach their embroidery purposefully? Especially when most fine garments come with washing instructions forbidding the use of bleach!

And then there’s sewability; nothing sews with such consistent trouble-free performance, holding up to high-speed stitching without breaking or fraying. While it’s true that Polyester is marginally stronger, that doesn’t mean Rayon is weak. All factors being equal, (productive digitizing, machine capability, operator experience, etc.), using good quality Rayon will result in many hours of stitching sans thread breaks. As a matter of fact, thread breaks become memorable because there are so few of them. And because the thread “hand” is soft and smooth, it’s easy on the parts it runs over and the automatic trimmers.

And for us tree-huggers, Rayon is a renewable product unlike Polyester which is a derivative of petroleum (oil). Rayon is a manufactured, regenerated cellulose fiber. It is made from purified cellulose, primarily from sustainable wood pulp, which is chemically converted into a soluble compound. It is then dissolved and forced through a spinneret to produce filaments which are chemically solidified, resulting in fibers of nearly pure cellulose. A few years before I was born, English chemist Charles Cross, in 1894, patented his artificial silk, which he named "viscose" (thank you, Google).
Rayon thread comes in a wide range of solid and variegated colors. Most Rayon threads are available in a standard 40 weight, a thicker 30 weight (very useful and economical for saving stitches in large fill areas) and a thinner 60 weight (for fine detail and teeny, tiny lettering).

Concluding, I promise you, bleach notwithstanding, Rayon is a safe choice, an economical option, a good bet.