Monday, December 31, 2012

Happy Holidays from Madeira!

In the spirit of the Holiday Season, we extend to you our sincere appreciation for your business. May the New Year bring Health, Happiness and Prosperity! Wishing all a safe, happy holiday season and a prosperous New Year!

Madeira USA's 2012 Holiday Card. Embroidered with Classic Rayon #40, Frosted Matt #40, FS Metallic #45 and FS Metallic #50

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Friday, November 30, 2012

Good Tension: How to Take the Tension Out of Setting Bobbin Tensions!

Proper bobbin tension is essential to good embroidery. If tension is too tight, unwanted bobbin thread may begin to show on top of your garment and you may begin to experience frequent thread breaks which wastes time and money.

Improper bobbin tension can cause the bobbin thread to show through your top thread

Tips for Good Bobbin Tension:
  • Bobbin tensions should be 18 to 22 grams (up to 25 grams when embroidering caps).
  • Proper tensions for satin stitches should reveal 1/3 bobbin and 2/3 top thread color on the underside of the embroidery.

    Manual Bobbin Tension Test
    • Start with a fresh bobbin
    • Take the thread out of the pigtail. Pull out 9" to 12" of bobbin thread and hold in one hand
    • Drop hand abruptly while holding onto the bobbin thread
    • Bobbin case should drop 1" to 1.5"
    • If it drops less, loosen the tension screw. If it drops more, tighten the tension screw 

    If you are still experiencing bobbin thread on top of your garment after tensioning your bobbin thread, be sure that you are not using a damaged bobbin case, as this may cause undesirable results.  Other factors can include improper top thread tensioning and damaged needles. Old needles may produce burrs and lead to frequent thread breaks.

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    Wednesday, October 31, 2012

    Stop Embroidery Stitches from Getting Lost!

    With fall firmly here in front of us and winter right around the corner, embroidery jobs on fleece and similar high profile materials will likely rise. Make sure your embroidery looks great and really "pops" by making sure to use a water soluble topping!

    When embroidering onto a high profile fabric (fleece, sweaters, terry cloth...), be sure to use a water soluble topping, such as Madeira's E-Zee Aqua® Supreme. A water soluble topping prevents the stitches from sinking into the pile and getting lost. When used on intricate designs, it is extremely effective in “elevating” the stitches and enhancing the detail.

    The image on the left uses E-Zee Aqua on fleece. Notice the clear details in the lettering on the bottom. The image on the right does not use E-Zee Aqua and some of the embroidery is lost in the nap of the fleece fabric.

    Used on top of a high profile fabric, such as fleece, the topping holds down the fabrics nap, or pile, while embroidering.  On sweaters, fleece, corduroy, and other soft knits, it stops the stitches from sinking into the pile and getting lost.

    How to use E-Zee Aqua® Supreme Topping:
    1. Use a pre-cut piece of E-Zee Aqua® Supreme topping or cut off a piece from a roll to fit your hoop size.
    2. Hoop by placing on top of the garment, or you may simply lay a piece on top prior to embroidering the design (using tape to hold it in place may be necessary).
    3. Embroider the design and remove the embroidered item from the hoop.
    4. Tear off the excess topping and wad it into a ball.
    5. Using a steamer or spray bottle with water, moisten any left over pieces of topping on the design, giving it time to become tacky.
    6. Moisten one side of the excess ball of topping until it is tacky (you may need to add more topping to make the ball big enough to work with).
    7. Finish by using the "bubble gum method to remove the left over pieces of topping on the design by dabbing at them with the tacky side of the ball of topping.
    For additional information on using our E-Zee Aqua topping, please visit our T.H. Reads instructional sheet here. Additional T.H. Read instructional sheets can be found here.

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    Monday, October 1, 2012

    Autumn/Winter 2012 Trends: Embrace all things embroidered

    We admit it. Autumn/Winter fashions are some of our favorites. It likely stems from the return to cooler temperatures which calls for heavier and luxe fabrics such as wool and velvet - perfect for embellishing with embroidery and it looks like we're not the only ones who think this. This season, we see many designers also embraced this thought and it was reflected in their collections.

    "Gilded embroideries, luxe velvets and ornate details ruled the runways for fall. Dolce & Gabbana led the pack with a collection of almost entirely black and gold Baroque looks. Ferragamo interpreted the reference for a lady of drama, while Balmain used all-over embellishments to show the grandeur of the bygone era." - Harper's BAZAAR Magazine

    Here's a few of our favorite looks from the runways:
    Left to Right, Dolce & Gabbana, Jason Wu, Ralph Lauren. Images provided by: Harper's Bazaar

    Left to Right, Balmain, Versace, Oscar de la Renta. Images provided by: Harper's Bazaar

    Read more: Very Versailles Dolce & Gabbana - Best Fashion Trends for Fall 2012 - Harper's BAZAAR

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    Friday, August 31, 2012

    Cash in With Performance Wear!

    Are you missing out by not expanding your embroidery services to include performance wear? Performance wear is a multibillion dollar segment of the fashion and apparel industry - especially when you consider all the embroidery created for the active lifestyle markets like team sports, the golf industry and also casual retail consumers. However, performance wear can be challenging to embroider onto. The August issue of Stitches Magazine features an article by our own Marketing Communications Director, Alice Wolf, with some helpful tips on working with performance wear that's worth a look. Check it out here and turn to page 38.

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    Wednesday, August 1, 2012

    Did You Miss Madeira's 60 Weight Webinar?

    Madeira hosted a webinar on embroidering with 60 weight and invited digitizing experts, Pat Williams and Rich Medcraft to help explain the uses of 60 weight thread as well as tips and tricks for using it in your embroidery. Loaded with tons of useful information for all embroiderers, you can catch the full recording of it below and on our youtube channel


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    Wednesday, July 18, 2012

    Embroidering on Performance Wear

    Did you happen to read the June issue of Printwear magazine? If you work with performance wear, or if you are afraid to take on this challenging fabric, we recommend that you read this article: "Six Tips for Stitching on Stretch". Written by our own product specialist Nancy Mini and award-winning digitizer Pat Williams, they troubleshoot how to embroider on this popular fabric the correct way! Visit and turn to page 78 (page 72 if you're reading from the physical magazine) to read the full article.

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    Tuesday, July 3, 2012

    Don't Be Afraid to Incorporate Metallics Into Your Embroidery Designs!

    In the vast sea of embroidery that only uses a 40 weight Rayon or Polyester thread, an easy way to stand out from the crowd is to incorporate metallic threads into your embroidery repertoire. A good introductory metallic thread would be a 50 weight, such as our FS #50.

    Pat Williams used FS #50 Gold 3 and FS #40 Astro - to achieve her elegant "Fit for a King" design. 

    The "FS" in our FS metallic stands for "fine silver", referring to its actual metallic content. A thin metallic thread, FS #50, is the easiest to run, and often can be substituted in a design digitized for a 40 weight thread. It is capable of impressive shading and can produce letters down to 4mm high - perfect for small lettering on logos, fine monograms and filigree embroidery.
    "Gold Fish" created using FS #50 and Classic Rayon #40 by Rich Medcraft, a digitizer in Washington.

    Tips on experimenting with metallic threads:
    • If you're new to running metallic threads, start with our FS #50 and incorporate it into any design that's been digitized for 40 weight.
    • For FS #50, we recommend using a #75/11 large eye needle, although you may also use a #75/11 standard eye needle if you'd prefer.
    • Reduce the tension on your machine slightly and drop the speed down to 600-650spm.
    • Avoid designs with lots of small detail.

    To learn more about running our FS #50 embroidery thread, feel free to request a FS #50 Recipe Card. Madeira's 22 Specialty Thread Recipe Cards will be released throughout the year. Click here for additional information. 

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    Thursday, May 17, 2012

    Getting Ready for Summer with Frosted Matt

    The longer daylight hours of summer can be harsh on embroidery that's exposed - unless you're running Madeira's Frosted Matt!

    If you didn't already know about our Frosted Matt 40 weight thread, it's the only truly matte finish polyester embroidery thread on the market. It contains a ceramic ingredient that provides extreme color fastness, making it extremely resistant to fading from sunlight.

    Embroidery design byAytül Küçük, Turkey
    Its matte finish gives embroidery enhanced clarity, making it great for fine lettering and details. Also works well with shading and tone on tone affects. Being a polyester thread, it can withstand commercial laundering.

    Frosted Matt is a general use 40 weight thread and runs similar to our other 40 weight threads, however you should keep in mind the following:
    • Frosted Matt is a #40 weight thread, but slightly thinner than a normal #40 weight so it is recommended when filling in large areas that you adjust the density.
    • For best results digitizing for Frosted Matt, set the punch parameter to 3.5 or .35 to maximum 4.0 or .40 stitch density.
    • A #65/9 or #75/11 needle is recommended.

    To learn more about Frosted Matt, please check out our latest video.

    So, stand out from the crowd with this unique embroidery thread and to the summer sun, we say Bring It!

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    Tuesday, January 24, 2012

    Thread Can...Help

    Madeira is proud and excited to introduce our NEW Thread campaign! Throughout the first months of 2012, Madeira USA is contributing a portion of the sale of each Madeira Thread Can filled with 6 cones of Classic Rayon #40 or 100% polyester Polyneon #40 to Paws With A Cause®!

    Paws With A Cause® is a national, not-for-profit organization that was founded in Michigan in 1979. The agency is dedicated to serving people with disabilities by training and placing Assistance Dogs, which include: service dogs for people with physical disabilities, hearing dogs for people who are hard of hearing or deaf, seizure response dogs for people with seizure disorders and service dogs for children with autism, for families living with autism. To learn more about the organization and to purchase a filled thread can, visit

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