Friday, August 31, 2012
Cash in With Performance Wear!
Are you missing out by not expanding your embroidery services to include performance wear? Performance wear is a multibillion dollar segment of the fashion and apparel industry - especially when you consider all the embroidery created for the active lifestyle markets like team sports, the golf industry and also casual retail consumers. However, performance wear can be challenging to embroider onto. The August issue of Stitches Magazine features an article by our own Marketing Communications Director, Alice Wolf, with some helpful tips on working with performance wear that's worth a look. Check it out here and turn to page 38.