Don’t Miss an Opportunity to Shine…in the Eyes of Your Customers!
Master Embroidery Techniques for Increasing Visibility
On Wednesday, September 28th, Madeira USA will be presenting a webinar at 2:30pm EST (11:30am PCT). Titled “Master Embroidery Techniques for Increasing Visibility: Safety & Special Effects,” this particular webinar promises to cover a lot of ground. Madeira looked through their product portfolio, pulling out anything that shines, sparkles, glitters, and reflects light in any way. They are intent on finding ways to make your customers find more and more reasons to walk in and be intrigued by all that embroidery can do.
With the topic in hand, they then went in search of an appropriate “co-host” who would be able to discuss this topic with experience, lots of knowledge…a fearless embroiderer who could come up with ideas, sell them, and then actually translate to fabric what they say in their imagination. After reading the following description of her work in Jane Swanzy’s bio, they knew they struck gold: “Taking stock embroidery designs, combining them, changing thread colors, and placing them in unusual spots to create unique items for her customers is what she loves to do.”
Calling upon their newest BFF, Madeira USA currently is preparing a webinar that should surely be a breath of (creative) fresh air at a perfect time of year. The webinar will take a look at both extremes of sewing for safety and special effects: creating maximum visibility for situations that are dangerous and require as much visibility as possible; and special effects that will brighten, shine and otherwise call attention to an embroidered product or garment. On the safety side, 3M™ Scotchlite Silver Reflective Appliqué Fabric will be discussed and demonstrated. This is what you want to look at for the serious side of embroidery. Then there is the fun side, and for this the webinar will cover working with reflectra® Stitchfoil Appliqué Material, Luna glow-in-the-dark embroidery thread, Supertwist #30 Metallic embroidery thread and the polyester threads that glow under black light.
Going back to Jane Swanzy, she has graciously agreed to work with all of these materials, creating fresh, illustrative examples of how to work with these items to produce special effects that will blow away your customers – not all of them, only those who are looking to do something totally unique and never-before-seen! Jane is an award winning decorator who specializes in embroidery and is the owner of Swan Marketing, dba Swan Threads, located in Houston, Texas. She started the business in 2001 as a part time venture that became full time in 2004. She works from home with a single head embroidery machine, a heat press, a vinyl cutter and lots of software. She is assisted by three cats, Samantha, Abby and Sally Ann and occasionally by her husband, Tim Bautsch, who is good at picking thread colors. Her husband, not the cats. Jane also sits on the Advisory Board of Wearables magazine.